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68th IIA 2022 - stand BAWER S.p.a. - Hannover (H) 20_25-09-2022 - Hall 26 stand B48 - GERMANY
2022
La BAWER S.p.a., azienda leader nel settore della produzione di componenti ed accessori per veicoli industriali in acciaio, alluminio e polipropilene, presenta la propria collezione alla 68a IIA 2022 di Hannover, la più importante fiera al mondo per la mobilità, i trasporti e la logistica.
Il brief di progetto, indirizzato negli anni precedenti soprattutto alla comunicazione dell’azienda e del suo posizionamento nel mercato mondiale, in questa edizione mira alla esaltazione dei prodotti e della loro funzionalità.
Lo spazio dello stand, sviluppato per circa 326 metri quadrati, è strutturato intorno ad una grande piazza che ospita, sui due lati lunghi, 6 volumi espositivi rispettivamente destinati alla narrazione monografica delle famiglie di prodotto. Lo spazio centrale, accoglie le aree per il contract e libera la vista per la fruizione di un grande LED wall su cui scorrono le immagini in video dell’azienda e della sua produzione. Posto su una delle due testate dello stand è incorniciato da due portali rispettivamente destinati alle aree reception e buffet.
L’architettura è interamente realizzata con il dominio del colore bianco per esaltare il volume nero del LED wall, indiscusso protagonista dell’intero spazio, e lasciare emergere gli elementi grafici per la comunicazione del marchio e dei prodotti.
committente: BAWER S.p.a. - Matera (MT) - ITALY
PROGETTO: Arch. Vincenzo Russo
impresa: Mitelli, Bologna (BO) · ITALY
LUOGO: Hannover (H) - GERMANY
ANNO: 2022